Three individual agricultural financial entities underwent a merger in 2016 and needed a new brand to rally behind. With the name Compeer Financial™ (formerly 1st Farm Credit Services, AgStar Financial Services and Badgerland Financial) already established, the challenge was to create a look, feel, and tone that spoke to the brand pillars: clients, team members, and community. It also needed to resonate with audiences in Wisconsin, Minnesota, and Illinois.
Through digital and print communications and original content creation, Compeer was able to connect with a range of agriculturally-minded consumers. With a total brand awareness of 54.6% in just the first six months, Compeer's engagement with the ag community is poised for continued growth.