Staying top-of-mind is crucial for fast food sales. To continue winning and engaging consumers in their social spaces, Kentucky Fried Chicken built on crave-able moments, American chicken culture, and specific monthly product promotions as pillars of their buzz-worthy content strategy.
Additionally, the re-launch of the Popcorn Nugget needed to make a big splash with a massive reach, so it manifested as a paid Promoted Trend on Twitter under #MyFirstPopcornNugget. Content featured the nugget's biggest fans: children. It gave targeted audiences (Millennial parents) an opportunity to see the perfect chicken nugget from their kid's perspective.