As the overarching owner for many foodservice brands, Kerry Foodservice North America was looking for a way to connect with B2B customers and increase product sales. Similarly, they wanted to continue to build several of their labels, such as Oregon Chai, into lifestyle brands and develop consumer-facing promotions to increase sales and awareness.
To assist Kerry Foodservice in starting conversations and engaging with audiences, digital initiatives were developed including bi-weekly emails, a social media presence, and paid targeted promotions.
As a result
• DaVinci Gourmet gained 31,200+ consumer followers
• Kerry Foodservice gained 35,600+ business followers
• Oregon Chai gained 192,300+ consumer followers
The overall engagement rate rose to 5.28% for Kerry Foodservice, well above the industry standard rate of 2-3%.