Mom wants her kids to feel and look great and return to the new school year shining with confidence. Kohl's makes it easy for her to find what she needs all at a great price with an engaging and optimistic visual identity inspired by everyone's favorite: denim.
Employee-driven table tents denote favorite styles of denim for the family and make selections easier and more thoughtful.
Digital content is a high-visibility and always-on platform to reach the majorioty of the Kohl's customer. Content demonstrated the breadth of finishes and styles for the family and Mom too.